Overriding module properties from parent POM in Maven

Overriding module properties from parent POM in Maven

Is it possible to override module properties from parent pom without
changing the module pom?
For example:
module pom (I can't change it at all):
<properties>
<someProperty>some value to be replaced</properties>
</properties>
parent pom:
<properties>
<someProperty>strongValue</properties> <!-- some magic here -->
</properties>
effective module pom:
<properties>
<someProperty>strongValue</properties>
</properties>
If yes then how to achieve it?